Our Ethics


The fashion industry on the whole has an extremely negative impact on both the environment and people. The mass production of cheap clothes means that  harmful production processes and unfair treatment of workers are used as methods to reduce costs. It is estimated that only 2% of fashion workers get paid the living wage*, 10,000 items of clothing are sent to landfill every five minutes** and the fashion industry is responsible for 10% of global carbon dioxide emissions***. 

These facts about fast fashion are shocking, which is why we've decided to avoid being a part of the problem through sourcing our products in transparent and sustainable ways. This can be seen in every step of the production process, from our high quality, durable garments down to our carbon neutral packaging. 

Here are some facts about our clothes:

  • They are 100% Organic. This means that pesticides aren't used, which are harmful for both the environment and farmers. It also means that the production process requires less water than standard cotton, and that the cotton is softer and more durable.
  • Our sweatshirts have a reduced carbon footprint of around 28 kgs of CO2 compared to a conventional sweatshirt. This is because our manufacturer's factories are powered by green renewable energy, and low impact agriculture is used. They are therefore registered climate neutral as their greenhouse gas emissions are at pre-industrial levels.
  • They are sourced using manufacturers audited by the Fair Wear Foundation. Their policy means that the garments are made in a socially responsible way, where all workers are paid the living wage, they work fair hours and there is no use of forced or child labour. The factories are modern, meaning that the working conditions are of a high standard.
  • Our manufacturers are certified by the Global Organic Textile Standard (GOTS), which is the strictest certification of textiles produced using organic fibres. This means that the chain of production is tracked every step of the way (from farm to factory), and that it complies with the labour standards of the 'International Labour Organisation'.
  • Find out about our eco-friendly packaging here.

The fact that all workers are paid a fair price throughout the manufacturing process, and that less environmentally impactful processes are used, makes our garments more expensive to produce. However, the benefit of this is that they will be of a higher quality and are made to last, hopefully meaning that less waste ends up in landfill. This will result in happier customers, and a happier environment.


* Fashion Revolution

** North London Waste Association

*** Intergovernmental Panel on Climate Change

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